Now that we are into a new year, it’s important to know which trends are worth exploring for your business. While it can be tempting to dismiss each year’s new trends as just another fad or phase, in a world where Google rules website searches it’s important to know which emerging trends in website development and SEO (search engine optimization) will benefit your organization. Here are some of these top trends for 2018.
It’s hard to escape music. Whether you are at the doctor’s office, gym, shopping mall, restaurant, or your own workplace, there is probably music playing in the background. Depending on the music, you can experience a variety of emotions.
Whether large or small, every business has an announcement that needs media coverage. Rather than waiting until the last minute, you should have a few key elements in place so you are more prepared when it is time to share the news.
“Life is Good” bumper stickers appear to be everywhere and for good reason. These bumper stickers do more than reflect a positive mantra. They are signs of a successful business that began with humble beginnings and a commitment to be good.
Whether you’re an established business or just starting out, it’s important to have a story to tell. With social media explosions, 24-hour news cycles, live streaming, various apps, and more, your company’s unique story can help you stand out.
A lot of folks are still talking about Super Bowl LI, from the final score to memorable advertising and marketing moments. As a small business owner, you may think none of this football buzz applies to you.
Google released several algorithm updates from September to November 2016, causing major rankings changes for businesses of all types, including local businesses. Below are some guidelines to determine if your website was affected by these updates and steps to recover lost rankings or website traffic.
Does Black Friday still have an impact on consumer spending? Traditionally, the day after Thanksgiving was viewed as Black Friday and considered the official first day of the holiday shopping season. In recent years, however, Black Friday has morphed into something else and caused some to question its relevance.
Choose to turn these challenges into opportunities. You can make it happen simply by showing appreciation and support for a special event. Just be sure to properly plan and communicate with your current and potential customers.
Tropical Storm Hermine has come and gone. Although the Savannah area was fortunate not to experience any serious injuries or fatalities due to the storm, we did have our share of challenges, from debris to loss of power to closings.
Small and medium-sized businesses can benefit from free help. It’s easy to be skeptical of free help. However, if you can benefit from learning something new from successful experts such as Google, why not?
As a business owner, you may still question if Facebook can work for you. After all, there is not a “one size fits all” approach to any business. But if you are looking for cost-effective and results-oriented ways to promote your business, you should consider Facebook videos and advertising.
Whether your business is large or small, you need to be a part of the community. It is no secret that many great things can be accomplished when people work together to help others, whether by donating time, money or products.
Three main factors that cause varying results and could give a “false positive” to your business search engine ranking are personalized search, geographic location and device preference. Let’s take a look at each of these three factors.