BiS: - Business news for the creative coast.

William Izzard

Ask SCORE: Give your website a health check

With so many business needs vying for your attention, you might overlook your website’s performance. Web analytics put an abundance of data at your finger tips.

Ask SCORE: Know key elements of your business insurance portfolio

No matter what type of business you own, you operate under some degree of risk. Sadly, no business is completely immune to lawsuits or unanticipated events. Fortunately, a variety of insurance products exist to help protect small businesses now and ensure their continuity later even if you are unable to actively manage the business.

Ask SCORE: Closing sales begins by building trust

Making the sale, especially when your small business offers products and services to other businesses, demands more than being good at what you do. It also requires building professional relationships. That means earning your customers’ trust. Remember, whether your business centers on a product, or a service, it first centers on you. You are selling yourself even before your business takes center stage. There is no exact formula for earning trust. It requires time, patience and effort on your part. But once your customers view you with trust and respect, they will become a powerful advocate for your business.

Ask SCORE: Are marketing, sales the same thing?

We often hear “marketing” and “sales” used interchangeably. They are not the same any more than leadership and management are the same. You manage things, you lead people. Marketing addresses awareness, while sales calls for action.

Ask SCORE: Would your hobby make good business?

Running a successful business centered on doing something you love is the dream of many entrepreneurs. What could be more gratifying than making a living sharing your talents and skills with others?

William Izzard