Savannah List For Less
109 Coner Way, Pooler
Pete Chaison and Barbara McDonald
what we do
Barbara: “We are a full-service real estate company. We represent both sellers and buyers. We are a licensed Georgia real estate brokerage firm.”
what sets us apart
Barbara: “Because we charge a lower commission, we allow sellers to price their home more competitively. We have less overhead than a lot of other companies, so we’re able to offer services that save buyers and sellers money.
“We are locally owned and operated. We are not a franchise.”
years in business
Barbara: “This company has been in existence for a year and a half, but we have been in the real estate business for over 25 years.”
a bit about us
Pete: “My wife, Barbara McDonald, is a broker in three states and was VP in sales and marketing in a large master planned community, so she’s worked on the developer’s side and the builder’s side.
“My background is in construction and renovation and remodeling.”
number of employees
Barbara: “We have two employees, which are ourselves.”
a high-profile client
Barbara: “I worked with Michael Jordan and helped him purchase property in the Chicago area. And when living on Hilton Head, I worked closely with the secret service and the security detail for presidential visits.”
about working from home
Pete: “A home-based business, or any business, requires discipline and dedication. By working out of a home office we are able to keep our commission rates and overhead low.
“You might often find me in a more relaxed state of attire when in the office. We conduct our business with clients in their home or out showing property, not in our office.”
we tell clients
Pete: “Curb appeal is still extremely important, but the first impression the buyer gets of your home is via the photos or pictures you view on line.”
because of that
Pete: “We have a really nice digital camera. When I take photos of someone’s house, I take 180 pictures and narrow it down to 25. We’re extremely finicky about the photos we take of people’s homes. I take a ladder into homes for different angles and perspectives.”
Barbara: “You can’t just go in with a phone (camera) or point-and-shoot. A good camera and lens is an important tool.”
best business advice received
Pete: “To me, communication and follow up. Be accessible, communicate, do what you say you’re going to do — which we are very good at.”
Barbara: “We did such a tremendous amount of business this last year, we’re probably going to be expanding our staff this year. And expand outside of the Savannah area into South Carolina. We reserved some website URLs for our company when we decide to expand it.”
advice to others
Pete: “There’s got to be a perception of value of the product and service. How do we benefit the client? Referrals are your best marketing.”
Barbara: “Part of our success, we’ve gotten a lot of referral business because people have been happy with our service.”
last high-ticket purchase
Pete: “Two new iPhone 5s and an iPad.”
Barbara: “And a MAC desktop.”
groups we support
Pete: “I was the former board chair of The First Tee of Savannah. It’s a youth development organization that helps boys and girls; teaching life skills through the game of golf.
“I’ve been involved with other youth development groups in the Savannah area. Young Men of Honor is a nonprofit that more people need to be aware of. We also support the children’s hospital in Savannah and have a real soft spot for animals and the humane society.”
we also own
Barbara: “Move South. It’s more of a nationally based company. We market to people relocating to this area.”
The company is on numerous social media sites.
Compiled by Ann Van Brimmer