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Generation Next: Brendan Farrell

Age: 36

Title: Assistant vice president

Company: The Coastal Bank

Savannah neighborhood: Richmond Hill

Top accomplishments

• Managed a team who grew a new branch for The Coastal Bank, the Godley Station office, from $0 total deposits in 2008 to $20 million in total deposits in November 2011.

• Partnered with small business owners and consumers by increasing loan production for the Johnson Square branch by 30 percent from Dec. 31, 2012, to Nov. 15, 2013.

• Managed a team who grew the Johnson Square’s non-interest bearing deposits by 2.9 million or a 21 percent increase from Dec. 31, 2012, to Nov. 15, 2013.

Business awards/accolades

• Graduate of U.S. Army Military Intelligence Captain’s Career Course, Ft. Huachuca, Ariz., (August 2003) and U.S. Army Armor Officer Basic Course, Ft. Knox, Ky., (November 1999)

• Army Commendation Medal for service in the U.S. Army from 1999 to 2004

• Kosovo Campaign Medal, NATO Medal and Parachutist Badge

Philanthropic leadership

• Teach financial literacy classes for Savannah Impact Program for people moving from prison life back to civilian life.

• Member of the security team for the Savannah Christian Church downtown campus children’s ministries.

• Xcel Advisor for Xcel Strategies, whose goal is to coach young men who have lost parental oversight in disciplines such as goal setting, financial stewardship, health and fitness and time management.

 

Questions for BiS

As a proven local leader, please share your vision of Savannah’s future. What growth or challenge do you foresee by the end of 2014?

A: I hope we can create more opportunity for businesses to learn best practices from each other to efficiently navigate upcoming government regulations.

Q: By the year 2020?

A: Following the Xcel Strategies model, for example, as more local business leaders mentor teens and young adults, more dreams will be dreamed, more achievements will be realized.

Q: By the year 2030?

A: Continued exposure of Savannah’s charm coupled with strategic growth in the surrounding areas will invite major corporations to call this home.

Q: How will you do business differently in the coming year or decade?

A: I will learn more about the impact certain federal regulations have on my business owner’s companies to help come up with more profit-making strategies.

Q: What technological or cultural advances are you looking forward to in the coming year or decade?

A: I look forward to matching fraud-prevention applications to small business owners.

Q: What qualities or assets will distinguish Savannah and preserve/advance our local economy?

A: Our unique local businesses, such as “Bob’s your uncle and Fannie’s your aunt” and “Old Savannah Tours,” leave such a good experience with tourists that they invite a new wave of travelers and investors.

Q: What economic drivers and business sectors promise the most growth in the next year or decade and why?

A: While most people assume large corporations drive the local economy, the strength of our faithful small business owners such as “CAT Tree Services” and “Skyler’s Restaurant” provide the solid infrastructure needed to attract those larger employers.

Q: What college degrees will be the most in-demand in the Savannah area and why?

A: While a degree in graphic design from SCAD will certainly be in high demand, recruiters will also be looking for the character and work ethic behind the graduate. Those are what separate another hire from a top player.

Q: What advice do you have for other Savannah leaders in the coming year or decade?

A: Keep your word even when it hurts. This builds trust within your family, business and clientele. It’s a petri dish for growth and never disappoints.

Q: What innovation of yours do you hope will be remembered by future generations?

A: My parents taught me to see the bright side in every situation, to make lemonade out of lemons. Applying wisdom like this to any situation is what makes them true successes. I hope my children and grandchildren will be able to remember the same about me.

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