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Generation Next: Cassie Beckwith

Age: 34

Title: Director of Marketing and Communications

Company: Hansen Architects

 

Top three accomplishments

• Chairing an annual event for four consecutive years, raising more than $45,000 for Urban Hope.

• Redesigning graphic marketing material, increasing social media presence and directing the efforts for numerous awards and publications for Hansen Architects in the first year as director of marketing and communications.

• Being part of a design team and project manager for a residential project that won a Historic Savannah Foundation award.

 

Top awards/accolades

• Historic Savannah Foundation award

• LEED accredited professional

 

Current Philanthropic roles

• Urban Hope board chair

• Development director for Urban Hope, chairing two fundraisers each year

• Savannah Technical College Community Council member

 

Questions and answers

Q: How will you do business differently in the coming year or decade?

A: Hansen Architects will be celebrating 70 years of business next year. I am looking forward to digging deep into the history of Hansen Architects and highlighting the importance that it has had on the built environment in Savannah.

It is also a chance for us to thank all of our clients and those who have supported our business throughout the years.

Q: What technological or cultural advances are you looking forward to in the coming year or decade?

A: I won’t pretend that I am tech savvy. Technological advances are not at the top of my list of things I look forward to in the coming year. I do, however, love anything that makes my life easier, for instance, grocery list apps, recipe apps (Paprika) and all the wonderful programs that put all my daily Instagram photos into a nicely bound book (chatbooks).

If there was an app that picked out my weekly recipes and actually made dinner for me, that would be something I would look forward to in the coming year.

Q: What qualities or assets will distinguish Savannah and preserve/advance our local economy?

A: I believe Savannah has a great mix of businesses and people. We have businesses that are rooted in Savannah that are leading the way by air, water, land and even by train. There are not many places where you can find the relaxed life style, a beach, a historic riverfront, a charming downtown, seersucker suits and art students.

Even with Savannah’s great diversity, our community needs to come together as a whole and combat violence and crime in order to advance to its full potential. We can’t ignore the fact that there is a population of Savannah that is witnessing these crimes on a daily basis and expect that our economy and business communities can thrive in the midst of it.

Q: What economic drivers and business sectors promise the most growth in the next year or decade and why?

A: Architects and engineers. Our clients are home owners, retailers, developers, bankers and hoteliers. If our office is busy designing custom residential projects or future developments in downtown Savannah, that means future work for contractors, electricians, lighting stores, furniture reps and many more. Architects and sngineers are usually among the first to know what is brewing in the residential and business sector.

Q: What college degrees will be the most in-demand in the Savannah area and why?

A: A college degree is important; however, whichever degree an individual has, they won’t be in-demand if they can’t work well with others and make the experience enjoyable. And work ethic is so important; you should never think that your degree is too good for you to do the “small” items.

There is always someone with a better education, more credentials and more experience than you, but if you can work hard, be pleasant and bring knowledge to the table, that’s what makes you in demand.

Q: What advice do you have for other Savannah leaders in the coming year or decade?

A: Find the time to dedicate yourself to the community, whatever your cause might be. This is truly an investment in your future. It is not only good for those you serve, but it will also help keep your life in perspective and give you a humble heart.

Find a group of positive and passionate people to team with; teams can accomplish great things while having fun and learning from one another.

Q: What innovation of yours do you hope will be remembered by future generations?

A: I am hoping Savannahians will get as excited about Urban Hope’s Pee Wee Rodeo as I am. I would feel proud if people in 10 years are saying “remember that red headed Texan, not Willie Nelson, but the other one who introduced the Pee Wee Rodeo here in Savannah?”

I am not trying to create something new, just using what I know from my upbringing to give children a fun-filled day and support Urban Hope.

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