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Byrd Cookie mascot a big hit at parade

Byrd Cookie Company mascot, Crumbles, made its debut in Tuesday's St. Patrick's Day parade. The company held dance tryouts for the honor to play the white cookie jar with sunglasses.

Crumbles was a huge hit.

“It’s adorable. Smartest thing we’ve ever done,” said CEO and fourth generation cookie maven, Stephanie Lindley. 

Adhering to the mascot code of ethics, Crumbles wasn’t talking. 

Inside the suit, Alberto Brown had a cellphone and a built-in cooling system. Brown is usually a production supervisor. 

“I consider it a lateral move,” jokes Lindley.

 

 

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