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Generation Next 2016: Jennifer Jenkins

Jennifer Jenkins

 

Age as of Jan. 1: 38

Title: Owner

Company: Foxy Loxy Café, Shop The Fox & The Coffee Fox

Savannah neighborhood: Ardsley Park

 

Q: What are your top three business growth accomplishments?

A: Foxy opened in early September 2011, and we have taken it from a $300,000/year business to gross revenue of $1 million in 2014.

A: The reputation garnered by Foxy Loxy Café led to the opportunity to open The Coffee Fox in December 2012.

A: Shop The Fox is the newest addition to our brand and is just at the early stages of establishing itself.

 

Q: What are your top three business awards/accolades?

A: Best Independent Coffee Shop two years running with Savannah Magazine

A: Best Independent Coffee Shop three years running with Connect Savannah

A: Eat It And Like It Foodie Award 2014

 

Q: What are your top current philanthropic leadership roles?

A: We have a year-long commitment with the Humane Society for Greater Savannah culminating in a donated party in the Foxy Courtyard for their staff, donors and volunteers each December. We provide in-kind donations for key fundraising events (Pup-Crawls, Doggie Carnival, Dog Lover’s Walk, etc.).

A: We have supported the Deep Center since the first month we opened Foxy Loxy Café. We offer all Deep staff and students 10 percent off at the café and aid in hosting events throughout the year in the Foxy Courtyard.

 

Q: How will you do business differently in the coming year or decade?

A: Foxy grew so quickly it felt out of control at times. My new focus is providing structure for my managers so they have the procedures, policies, recipes and training tools needed to ensure consistency and quality. I used to ensure these things by working at the café myself. I’ve needed to step back in order to manage multiple locations and now see the need for clear written procedures to be in place.

 

Q: What technological or cultural advances are you looking forward to in the coming year or decade?

A: We’d love to offer online ordering for our Tex-Mex menu so our customers can skip the line and pick up their food if they’ve ordered ahead of time. We are working on that as we speak.

Through the addition of Shop The Fox (our retail space next door to Foxy Loxy Café), we’d like to offer more coffee education opportunities and classes. We have a bit of build-out to do but look for this in 2016.

 

Q: What qualities or assets will distinguish Savannah and preserve/advance our local economy?

A: A focus on authentic, unique and local experiences and products.

 

Q: What economic drivers and business sectors promise the most growth in the next year or decade and why?

A: I don’t claim to be an economist, and I spend a tremendous amount of time focused on my little part of Savannah, a bit of a head in-the-sand situation simply due to the demands of maintaining my cafes.

That being said, I do believe people of all ages are hungry for authenticity in the places they frequent and the products they choose to purchase. In a tourist town I think this is so important to remember.

 

Q: What college degrees will be the most in-demand in the Savannah area and why?

A: Technical degrees to address infrastructure (technical and structural) challenges.

 

Q: What advice do you have for other Savannah leaders in the coming year or decade?

A: Make sure you have a good CPA and find good leaders to put in place at your company. Nothing is more important than trustworthy managers who are effective at leading a team of people.

 

Q: What innovation of yours do you hope will be remembered by future generations?

A: ??

 

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