Do you have a favorite podcast? A podcast is essentially a radio broadcast available at your convenience. Much like on-demand television shows, podcasts are becoming common. Even if it’s not a medium that you’ve used before, there are a number of reasons to think you might by the end of 2016. Podcasts have been surging in popularity. According to the Pew Research Center, the percentage of Americans who listened to a podcast in the past month has almost doubled since 2008, from 9 percent to 17 percent by January of 2015.
The move to mobile is one of the factors driving the trend. Again, according to Pew, 64 percent of American adults now own a smartphone of some kind, up from 35 percent in 2011. Smart phones make accessing podcasts easy and listening to them portable. In the morning, you can download what you’re interested in, and play it back during your commute, lunchtime walk or as you prepare dinner in the evening. In this way they are way more portable than on-demand television, which often requires an internet connection to allow for streaming.
Even with all this growth, you can still be ahead of the podcast trend. Edison Research reported that one-third of all Americans 12 years of age or older now say they have listened to at least one podcast. Some high percentage of this one-third is surely those between say 12 and 24, meaning at least 70 percent of the actual adult population has not listened to a podcast. Think of all the times you’ve learned something via a radio broadcast or via a book. Think of all the things that you would learn ahead of your peers if you leveraged some spare time into a podcast.
At The Creative Coast we have just the podcast to recommend if you’re a newbie to the podcast world or an established convert: The Front Porch, our weekly burst of entrepreneurial energy designed to inform and inspire. Since 2012, we’ve interviewed more than 200 of the creative folks that pass through or reside along The Creative Coast. The interviews are roughly 10 minutes long and cover new or upcoming endeavors as well as what got people started and what keeps them going. We recently taped our latest batch and the range of guests and advice was incredible.
“Nature” and his recently launched product Banana Wave® traveled all the way from Miami for the taping and was one of the most engaging guests. It could be because he offered our recording team samples of his banana milk, which, according to their website, is a yummy nondairy beverage made of five superfoods including bananas, grains and seeds. It was delicious. As the interview wrapped up, we brainstormed lots of fun partnerships between Banana Wave® and the new Savannah Bananas baseball team that we hope to see more of!
Another guest that left our team treats was Nana Johnson with BäKS. As Nana works to launch her website Shopbaks.com specializing in eco-friendly, renewable party supplies for any occasion. She’s also developed an organic cotton candy for adults that’s amazing. We sampled a salted caramel version and learned about the lucky wedding guests that will try a champagne version soon.
We promise you don’t have to bring us anything sweet and delicious to be a guest on The Front Porch! We look forward to posting all our interviews, from enlightening chats with SCAD professors to exciting updates from Broughton Street entrepreneurs to groundbreaking insights of our FastPitch winners.
You can try out just one of the episodes on The Creative Coast’s website, a handful by subscribing to the podcast on itunes, or diving in to all 33 hours of material. Whether you spend 10 minutes on the Front Porch or a day and a half, we guarantee you’ll learn something new. Our chats are also available as videos thanks to the support of the Savannah Morning News, and the time and effort of the Savannah Government TV Channel (you can find our episodes on SGTV’s YouTube channel or on your TV set). If you are interested in being a podcast guest or nominating a podcast guest, please email Emily@thecreativecoast.org.
Emily McLeod Sulkes is the programs manager for The Creative Coast, a not-for-profit organization that promotes the creative and entrepreneurial community within the region. Sulkes can be reached at 912-447-8457 or firstname.lastname@example.org.