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Brasseler awarded multi-million dollar contract

Savannah-based Brasseler USA has been awarded a contract valued at up to $12 million to provide “consumable dental items” to the U.S. Army, Navy, Air Force, Marine Corps and federal civilian agencies.

The contract, which is a renewal of a previous contract, was a competitive acquisition with a total of 19 bids received.

“We do a significant amount of business with the federal government, primarily the armed forces, said Brasseler spokesman Ryan Dew. “This is a significant contract.”

Since founded in Chicago in 1976 by Peter Brasseler, the company — which moved to Savannah in 1981 and has been led by president and CEO Don Waters since 1993 — has offered a comprehensive line of high quality, clinician-endorsed dental and surgical instrumentation.

Brasseler offers some 15,000 products to the dental and surgical professions, including: rotary carbides; diamonds and polishers; power handpiece systems; endodontic tools; laboratory, hygiene and hand-held instruments; surgical blades and burs; and medical power systems.

Manufactured to exacting standards, many products are produced at either Brasseler’s Savannah headquarters and manufacturing plant, or its west coast manufacturing facility in Ventura, Calif.

“Putting our singular focus on instrumentation allows us to design and deliver the most dependable, reliable and precise instruments available,” Dew said.

Brasseler’s direct sales model is unlike any other instrument provider, he said.

“Company founder Peter Brasseler established a model in which Brasseler USA products would be available exclusively through the company’s sales representatives, who only sell our products,” he said.

“That tradition continues today. Our direct sales model allows us to provide the highest quality instrumentation available at competitive prices.”

This latest contract with the federal government covers all the Brasseler products listed above, Dew said.

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