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LANCE: Virtual, augmented reality to wow at Geekend

If you follow national business news, chances are you’ve heard the terms VR and AR, short virtual and augmented reality. When you think of VR, maybe what comes to mind is the 1999 science fiction film “The Matrix” in which Keanu Reeves’ character fights for humanity in a cyber world disguised as the real world. Luckily the tech invention is used for purposes far from malevolent and is best experienced through an invention that resembles bulky goggles such as the Occulus Rift.

The lesser known augmented reality brings the virtual world to real life by showcasing digital elements in the actual world. The popular app game Pokemon Go is a great example of augmented reality as it overlays digital animated creatures in places like the local mall and even your own living room via your smartphone screen.

Businesses are now capitalizing on both VR and AR to market their products and services. For example, Gulfstream Aerospace is one of the first aviation companies to utilize VR for digital marketing through a downloadable app that allows prospective buyers to take 360 degree, interactive, virtual tours of their business jets.

That brings us to the intersection of today’s article. VR and AR are true cutting edge technologies so what a more appropriate place to spotlight the people and companies driving this technology than Geekend? That’s why The Creative Coast is excited to announce that Gulfstream’s Director of Advanced Computing Technologies Larry Patterson will present alongside Margaret Martin, CEO at CN2, at Geekend later this month.

CN2 is one of the leading firms in the AR field and they are based right here in Georgia. The firm was founded via a Georgia Research Alliance Grant partnered with Georgia Institute of Technology, home to one of the premier Augmented Reality programs in the world. In CN2’s short lifespan, they have accumulated a stack of prestigious awards including Harvard Business School’s New Venture Competition, The People’s Choice Award for the Coolest Technology, The Technology Association of Georgia’s Top Ten Innovative Technology Companies, The Association of Telecom Professionals Innovation Award and membership in the Springboard Enterprises Accelerator Program.

The objective of Larry and Margaret’s session is to help entrepreneurs and companies understand and plan for these emerging markets. In addition to the AR/VR in the Real World session, Geekend will offer an Immersive Realities Technology Showcase from 11:45 a.m. - 2 p.m. on day two of Geekend, Saturday, Jan. 28. This session is free and open to the public and will feature Gulfstream’s VR and AR technology, allowing attendees to experience firsthand how Gulfstream is using these advanced technologies.

Geekend is presented in partnership with Georgia Tech’s ATDC, which helps grow technology companies in Georgia, and The Creative Coast, Savannah’s creative hub of entrepreneurship and innovation. A special thanks to the community-minded Gulfstream, who is also a major sponsor of Geekend. Savannah could not host amazing events like Geekend without our generous corporate sponsors.

Join us Jan. 27 and Jan. 28 for more great sessions from a host of Geekend speakers like Larry Patterson and Margaret Martin. Other sessions include: Human Centered Design Thinking, 3D Printing in Space, What are Investors Looking For?, NASA’s Technology Transfer Program, and the Kodestars Arcade,whichis alwaysabighitwith families.

Check out www.geek-end.com for the full Geekend 2017 schedule and to purchase a ticket for a conference that brings together the brightest minds in technology and innovation. If you have questions about Geekend, shoot a note to us at geekend@thecreativecoast.org.

Kait Lance is an entrepreneurship evangelist and community manager at The Creative Coast, a not-for-profit organization that promotes the creative and entrepreneurial community within the region. Kait can be reached at 912-447-8457 or kait@thecreativecoast.org.

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