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GenNext: Anthony Valdez Q&A

Anthony Valdez, 30

Creative Director, Clark Creative

Valdez has seen the design, development and launch of over 15 websites for new and existing Savannah companies since joining Clark Creative in 2015.

He is a volunteer for Grow. Eat. Repeat. and community theater groups.

How will you do business differently this year or decade?

By combining results-driven business tactics with a humanist, client-centered approach, we will continue to buck the trend of “turn-n-burn” local agency fodder by offering an intimate design experience that makes our clients become more than portfolio pieces — they become our friends and family.

What qualities or assets will distinguish Savannah and preserve or advance our local economy?

Finding a way to weave modern, progressive ideas through rich, storied Savannah history is the best way for us to advance our local economy. By letting go of resistance to change and investing in innovation, our city can show that our creative reputation is an asset and not a distraction.

What economic drivers and business sectors promise the most growth in the next year or decade? Why?

Our ever-increasing digital dependency has created savvy users out of common consumers, and I think food analytics and sustainable resources are the next sectors that will impact our local — and even global — economy. Because consumers can access information much more quickly and with fewer filters, our society is seeing a shift in being concerned with where our food comes from and the sustainability of providing for future generations from actions they make today. Housing, energy, and transportation are among the growing list of sustainable issues coming to the forefront.

What advice do you have for other Savannah leaders?

Care more. That’s it. No matter your job, your title, your income — if you care, you will succeed.

What innovation of yours do you hope will be remembered by future generations?

My hope is that future leaders will understand that innovation can lie within a process just as much as a product or service.

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