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GenNext: Cynthia Wright Q&A

Cynthia Wright, 25

Junior Partner, Carriage Trade Public Relations and Cecilia Russo Marketing

Wright has exceeded business goals in recent quarters and managed Cecilia Russo’s Big Wig Campaign for the Susan G. Komen Foundation of Coastal Georgia; She was named the biggest Big Wig on record since the campaign started in 2014 after raising $11,432. She is president of Savannah Jaycees.

How will you do business differently this year or decade?

Our company has been utilizing a “green” office by conducting all of our work virtually on an online management program. I plan to expand our reach by attracting and retaining Visibility Team members across the United States or even the world.

What technological or cultural advances are you looking forward to?

Immersive Technology. Many of us have heard of virtual reality and may have had the opportunity to play one of the VR games on the market. This technology is going to explode in the coming years. It is adaptable to any business. For instance, an architect may be able to take a client into an augmented reality to show them exactly what their building will look like once completed. An event planner could potentially set up a mock event to show clients what the day-of set-up will look like for their project.

What qualities or assets will distinguish Savannah and preserve or advance our local economy?

We have a lot of room for growth. As the filmmaking industry takes off, there is plenty of room to build new studios.

What college degrees will be the most in-demand in the area? Why?

Web development and computer science. The tech world is booming. According to SEDA, there are over 70 creative design and technology businesses in our area. Most of these were started by SCAD graduates, and I imagine that more and more tech and gaming companies will be launching in Savannah.

What advice do you have for other Savannah leaders?

Do one thing – and do it well.

What innovation of yours do you hope will be remembered by future generations?

I recycled an old practice in publishing. For our clients, we now create media clipping books for their published materials. It is just a simple book, but clients’ faces light up when you present it to them. This new practice for my firm has really made our clients understand how much we appreciate their business, and I’m hoping this practice continues.

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