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GenNext: Emily Doherty Q&A

Emily Doherty, 38

Communications Manager, Georgia Tech Savannah

Doherty has increased Georgia Tech Savannah’s brand awareness in the community by over 50 percent in just over a year. She is a board member for the Susan G. Komen Coastal Georgia and Friends of Statts.

How will you do business differently this year or decade?

I plan to use more quantified data on marketing trends and make decisions based on ROI. Utilizing automation is a goal to create a more robust approach to reach a larger audience without expanding bandwidth.

What technological or cultural advances are you looking forward to?

I am interested in how the Internet of Things will relate to our everyday lives. I look forward to learning more about how the data will be extracted and boiled down so that even small businesses can utilize the information to run their businesses more efficiently.

What qualities or assets will distinguish Savannah and preserve or advance our local economy?

I think there is a lot of movement and possibility in Lean Urbansim. We are slowly working to create a better urban footprint outside the historic downtown perimeter. What’s happening on Bull Street beyond Starland is exciting.

What economic drivers and business sectors promise the most growth in the next year or decade? Why?

I think our area has the opportunity to be at the forefront for technology in logistics. With the continued growth of the port, the last mile completion and all of distribution and warehousing companies in our region, I feel we can utilize these elements to help the industry work smarter.

What college degrees will be the most in-demand in the area? Why?

In this region and with the areas assets, degrees in logistics have the potential for serious growth.

What advice do you have for other Savannah leaders?

Let’s work together to help solve Savannah’s crime problem. We need to quit blaming specific departments or funding and work on a real solution that can sustain for decades to come.

What innovation of yours do you hope will be remembered by future generations?

I can’t personally claim an innovation, but I would like to think my example of helping others in need will be remembered.

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