BiS: BusinessInSavannah.com - Business news for the creative coast.

GenNext: Kristen Baird-Rabun Q&A

Kristen Baird-Rabun, 27

CEO/CVO Kristen Baird

Baird-Rabun has seen an early increase in sales (up 150 percent per year) since the launch of Kristen Baird in January 2015. She has established

Kristen Baird Gives Back program to donate a portion of Kristen Baird proceeds to a designated cause each quarter.

How will you do business differently this year or decade?

We see e-commerce as a way to boost revenue, create brand recognition on a national level, and ultimately scale our business. Currently, we are focusing on strengthening our social media presence while we build our new website and prepare our systems for this future scaling.

What qualities or assets will distinguish Savannah and preserve or advance our local economy?

The support (in both spending habits and in creating a city culture that appreciates the arts) shown by Savannahians keeps business steady for emerging talent allowing these brands to expand. This brand expansion keeps Savannah at the top of the tourism charts, which helps all other businesses in Savannah thrive.

What economic drivers and business sectors promise the most growth in the next year or decade? Why?

The film industry in Savannah is growing rapidly, which helps multiple areas of business in the city. As a local jewelry designer, tourism in Savannah is an integral source of revenue for my business. The more Savannah becomes known and recognized, the more tourism we receive, which results in further growth for small business.

What advice do you have for other Savannah leaders?

Kristen Baird was founded because of a dream and has grown because of passion and countless hours of hard work. Your passion will motivate and inspire and you will achieve things you never dreamed were possible.

What innovation of yours do you hope will be remembered by future generations?

At Kristen Baird we Create Moments, Capture Memories and Celebrate Milestones. Our mission is to create meaningful, beautifully designed and skillfully crafted pieces of jewelry relevant to each stage of our client’s lives. Our legacy will be the lives touched though these moments, memories, and milestones that we are asked to be a part of.

Comments