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Experience pays for real estate team

With 14 years of experience in the Savannah real estate market, Heather Murphy and her team at the Heather Murphy Real Estate Group know that the sky is the limit when it comes to real estate.

Last week, that approach paid off once again when her team was honored as one of the top five performing groups at Keller Williams Realty - Coastal Area Partners for 2016. Murphy’s group has consistently been a top-performing group at Keller Williams since being formed in 2011.

“I love that approach, and I love working with people. I like making a difference and working with people who are making their largest investment is pretty exciting,” Murphy said.

“It’s just as much about problem-solving as it is sales.”

A native Savannahian, Murphy keeps her business in Chatham, Effingham and Bryan counties, which she said allows her team to sell the lifestyle of the Lowcountry, not just the houses.

In 2016, her team closed on 238 homes in the area, bringing in about $60 million in sales, and their recipe for success is an easy one, according to Murphy.

“We will do whatever it takes for our clients. We go above and beyond. I have more team members in support than I do sales because it’s all about the experience,” she said.

“Buying a home can be an emotional roller coaster ride and selling can be the same, and we make sure that we’re there to walk the client through the process and be a resource after closing should they have any questions, concerns or needs even if they’re not real estate-related.”

The office also offers professional photography and drone shoots to help clients showcase their homes in a unique way.

“We stay on top of the latest technology and trends for real estate. Continuing education is a huge focus of ours. We want to know what’s hot and what’s not to stay on top of the trends so that we can educate our clients,” she said.

The company also offers staging for clients, helping them come up with a checklist before they list their property, which can include making color changes, changing countertops or adding curb appeal. The group can also bring in its own furniture and props to make an empty house seem a little more cozy.

“It’s a beauty contest and a price war, and we want to make sure we price our listings competitively and that they show well,” she said.

“You get one shot to make a first impression with a listing, and the best listings are going to sell in the shortest amount of time.”

Above all for Murphy and her group, it’s all about the client, from a first-time buyer to someone purchasing a luxury home; that variety, she said, allows the team to see and sell it all.

“We’re honest with people and focus on what’s important to them. … Because it’s not always the right time for them to buy or sell and we want to be that resource when the time is right so that they do think of us,” she said.

“… We want to be there for them through many home purchases and be their Realtor for life.”

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For more information about the Heather Murphy Real Estate Group, go to www.heathermurphygroup.com.

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