President and owner, Laser Light Engraving
6608 White Bluff Rd., Suite 36
Wife Celeste, daughters Samantha Adams and Ariel Post, sons Tracy Adams, and Bailey Post
An Amazon parrot named Zazu, a Yorkie named Salsa and a Chihuahua named Prancer.
Years in business
What we do
Our main business is awards and trophies. Also corporate incentive awards, plaques, acrylic awards. We are an engraving shop. We can do individual style engraving like stainless steel and marking the metal with the laser. Also promotional products like ink pens, coffee cups, nametags. And we do signs.
People ask me what I do and I say “Yes. I can do it.”
There was a lady ordering name tags for a convention and she asked if we could do place cards. I said “yes.” I never had done it before. I figured it out. I don’t know the word “no.” I bought the place cards from Office Depot, created a template and printed them.
The business started in August, 1987. It was founded by my mother, Betty Post. She came up with the business idea in 1986 when she read about in Sky Miles magazine. She read about a laser engraving machine. In 1991, I came in as an apprentice, then took over in January, 2000 after Betty passed away. Actually, I was running the show in 1992 . I came in and I kind of took the reins and ran with it.
How many lasers do you have? We have five. We engrave and custom cut material. We mark stainless steel. We have a full color sublimation printer. We can print full color on awards. Then we have new item, Logo Cut. We can custom cut acrylics. We custom cut acrylics to show the customer’s logo.
Why are you successful? I work hard. Customer satisfaction is my priority. The customer comes first. That’s one of my best attributes. And we do quality work.
“The customer is always right. No matter what, the customer is always right.”
Best professional achievement
Running the place for 27 years. I’ve made it through recession—two of them.
Marrying my college sweetheart. Also completing an Ironman triathlon in Augusta.
To expand the marketing of this business and turn the reins over to my daughter Samantha. She’s vice president.
My goal in marketing is to do more trade shows. And more interaction with social media, to expand our social media and our website for local customers.
Tips for other businesses
To put the customer first. Once the customer comes up with an idea, to make sure the customer comes first.
Why does the Savannah area work for you?
It’s got that hometown feel to it, a friendly community atmosphere. Everybody knows somebody and word of mouth travels in our area. Word of mouth is my best advertising.
Call: (912) 355-2001
On Facebook and Yelp email@example.com and on Twitter and Instagram @laserlightsav
— Lanie Peterson